Dove Ad – Evolution of Beauty video
Here is a great video that I recently saw. We all know the wonders of digital editing, but to see it like this definitely makes you think a little deeper about what you see in magazines. Whilst it’s good that models in magazines have a polished look hiding blemishes etc, I’m a firm believer that care should be taken and people appreciate people that look real and not like mannequins. Soon they will just have 3D models in magazines, perfectly symmetrical models with perfect skin and perfect features … and a wireframe.
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And a zimmerframe?
The fact that all the models in magazines are “adjusted” to look perfect does seem to set some sort of standard for the rest of us. I don’t know how it is for men – as the mens magazines don’t seem to put as much emphasis on looking perfect, but for women, we are constantly reminded that perfection in beauty is what we should all be aiming for – and that we as ourselves in our natural state would not really be able to achieve this.
Most women are conscious of this, and definitely don’t like having these impossible standards to measure up to, but for every person who says that natural is the most beautiful, there are another two that believe you can’t be beautiful without hiding your imperfections.
I like this ad – it’s a good illustration of how we’re all manipulated by advertisements without even knowing what it is we’re looking at.
casbot
November 19, 2006