Looking for information and photos from the MSIT Fashion “Pressed” Parade from last night?

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Karen Neilsen – Conrad Jupiters Gold Coast Swim-Surf Award Winner

The fashion stakes are high and the competition fierce as Australia’s material girls and boys vie for the nation’s top fashion honours in the National Final and Telecast of the 27th NRA Fashion Design Awards presented by AMP Capital Shopping Centres on Wednesday 19 March.

As Australia’s premier fashion competition, the Awards are a showcase of the best of today’s designers and discover the talent of tomorrow and provide designers with an extraordinary platform to expose their talents to the shopping public.

Thirty-nine finalist entries were selected from a field of more than 250 entries which all competed in the preliminary judging heats held on the Gold Coast from 11 March to 13 March 2008.

The most nominated finalists in this year’s Awards include:

• Daniel Alexander (Daniel Alexander Couture)
• Lisa Brown (Lisa Brown)
• Brad Webb (Darb Couture)

The finalists are:

Lifestyle Collections presented by Evolve Make-Up

• Daniel Alexander Couture, Daniel Alexander Crooke, Clayfield, QLD
• Lisa Brown, Lisa Brown, Merrimac, QLD
• Miss J Wolfe, Jayne Wolfe, Mermaid Beach, QLD
• Always Habit, Vanessa Hoe, Paddington, QLD

QEvents Bridal

• Darb Bridal Couture, Brad Webb, Brisbane, QLD
• Strictly Bridal, Ann Wilson, Mudgeeraba, QLD
• Dimitria Bridal Couture, Dimitria & Christine Kal, Albert Park, VIC
• Ja Delle Designs, Hester Jarvis, Townsville, QLD
• Leonard Derecourt Designer, Leonard Derecourt, Broadbeach, QLD
• Wendy Makin Couture, Wendy Makin, Stones Corner, QLD
• Brides Desire by Airs & Graces, Wendy Sullivan, West End, QLD

Pacific Fair Shopping Centre Kids

• Tayla-lu Swimwear, Nerina Gugliemino, Carindale, QLD
• Daniel Alexander Jr Couture, Daniel Alexander Crooke &Mark Troon, Clayfield, QLD
• Riot Swimwear, Gillian Marriage, Burleigh Heads, QLD
• Little Workers, Ivanka Belic, Paddington , QLD
• eeni meeni miini moh, Elizabeth O’Connor-Cowley, Milton, QLD
• Zephire Generation, Fabio Cattafi, Hillside, VIC
• Lisa Brown, Lisa Brown, Merrimac, QLD

Student Designs presented by the Gold Coast Convention and Exhibition Centre

• Kathryn Edmonds, Academy of Design, Miami, QLD
• Begitta Stolk, Australian Institute of Fashion Design, Bilambil, NSW
• Emily Black, Metropolitan South Institute of TAFE, Kelvin Grove, QLD
• Megan Todd, Metropolitan South Institute of TAFE, Helensvale, QLD
• Sonia Douglas, Metropolitan South Institute of TAFE, Dunwich, QLD

Cabcharge Australia Fashions on the Field

• Darb Couture, Brad Webb, Brisbane, QLD
• Ja Delle Designs, Hester Jarvis, Townsville, QLD
• Grbac, Juli Grbac, Moorooka, QLD
• Hills in Hollywood, Gayle Clark, Marlene Milers & Helena Macphee, Bald Hills, QLD
• Zoo-Ski, Kimberly Sakzewski, Kangaroo Point, QLD

Conrad Jupiters Gold Coast Swim-Surf

• Riot Swimwear, Gillian Marriage, Burleigh Heads, QLD
• Pirette, Maree Coastes, Kirra, QLD
• Karen Neilsen Collection, Burleigh Heads, QLD
• Ki.Argo, Jessica Holmes, Collingwood, VIC
• Daniel Alexander Couture, Daniel Alexander Crooke, Clayfield, QLD

Bose Couture

• Dimitria Bridal Couture, Dimitria & Christina Kal, Albert Park, VIC
• Judy Bond, Judy Bond, Burronga, NSW
• Leonard Derecourt Designer, Leonard Derecourt, Boradbeach, QLD
• Lisa Brown, Lisa Brown, Merrimac, QLD
• Cyan Reign, Cyan Reign, New Farm, QLD
• Darb Couture, Brad Webb, Brisbane, QLD

All finalists will be competing to win their respective categories.In addition, all category winners (with the exceptions of Student Designs, Viewers’ Choice Award and Rising Star category winners) will also compete for the ultimate accolade – the AMP Capital Shopping Centres Supreme Award.

The Supreme Award winner will received more than $40,000 in prizes including a Mitsubishi Lancer, $5,000 American Express card, and the Supreme Award trophy.

Telecast Highlights:

• The National Final will be held at the Gold Coast Convention and Exhibition Centre on Wednesday 19 March and will be telecast live throughout Queensland at 8.30pm and is replayed nationally.
• Telecast hosts include spokesmodel and AMP Capital Shopping Centres Ambassador Sophie Falkiner, Channel 9 celebrity Cameron Williams, with Red Carpet Host Shelley Craft.
• Soul by Juniper Award for Fashion Excellence– the Award honours an exceptional individual for their contribution to the Australian fashion industry to be announced on the night of the Awards.
• New Generations Showcase presented by Mitsubishi Australia – Five of Australia’s rising fashion stars have been selected to present their collections in this exciting new showcase. The designers to be showcased include:
  • George Wu by George Wu (Qld);
    Marsha Vetolskiy by Marsha Vetolskiy (NSW);
    ARTSU by Nik Philpott (NSW);
    Dhini by Dhini Pararajasingham (Vic); and
    Story by Tang by Christine Tang (WA).

• National Retail Showcase presented by AMP Capital Shopping Centres Australia’s leading fashion retailers, including, Bras n Things, Connor. David Jones, FCUK, Myers, and Seed will present the hottest fashion looks for 2008.

• Australian Designer Showcase presented by Myer – a select group of iconic Australian fashion designers will each present a collection

• Bose Viewers’ Choice Awards – Television viewers will have the chance to vote for their favourite design in two categories: Bose Viewers’ Choice Awards – Bridal and Bose Viewers’ Choice Awards – Kids.

The judges of this year’s Awards are:

• Michael Pherous, Chair
• Melissa Hoyer, Style commentator and fashion journalist
• Wayne Cooper, Designer
• Trelise Cooper, Designer
• Jonathan Ward, RM Williams Executive Designer
• Elizabeth Tilley, The Courier Mail Fashion Editor (Student Designs guest judge)

The Awards are the pinnacle event of a ten-day fashion festival presented by Pacific Fair – a fashion and lifestyle event that commenced on 10 March 2008 – and are the longest-running, continuously televised fashion event on Australian television.

For more information on the NRA Australian Fashion Design Awards and Festival visit www.nra.net.au/fashion

I’m attending the National Not-For-Profit Awards night this evening and so I won’t have a chance to get last night’s photos up today. If you wish to be notified with a direct link to them as soon they are uploaded – fill in the form below.

If you are looking for my MSIT Fashion Photography, I’ve just uploaded them here this morning! Modaitalia 2007 Photos coming up soon!

For access to these, simply fill out the form below and you will recieve:

Free Instant Access to the Fashion Photography

AND

You’ll be the first to know about my brand new fashion website being launched at the end of October! Yay!

I’ll give access to a whole bunch of fashion tips, podcast interviews and latest photos!

Last night I took some fashion photography at the MSIT Fashion – Modaitalia Preliminary Judging. This is the first round of the Modaitalia event which will conclude next month.

65 entries were on display with only 20 of these going through to the final. After which, one lucky student will be chosen to do a summer course at Polimoda a famous italian fashion house in Italy.

It’s basically been one year since I first did a fashion parade photo shoot at MSIT, and check out my fashion category to see the difference in both the parade production… and my photo quality! Astounding in both instances! Last years pics here.

Congratulations to the 20 students that went through! I’ll see you at the final in October.

Check out the Fashion Photography from the night here.

*****
Modaitalia is an Italian Chamber of Commerce and Industry QLD event

If you want to find out more about ICCI or to order tickets to the modaitalia final, check out their website here.

If you are looking at studying at MSIT click here.

Last night I attended the Metropolitan South Institute of TAFE (MSIT) Fashion – Graduation Parade at the Coffee Club Pavillion, RNA Showgrounds in Brisbane. I was a silver sponsor for this event and was also one of the media photographers shooting on the night. It was a massive turn-out of about 800 people, including 100 VIP guests. Erin McNaught, Miss Universe Australia and runner-up for the crown this year was the host and was looking stunning as per usual.

The parade’s features included swimwear, evening wear, mens, childrens wear etc. There were a few crowd pleasers such as Penelope Bell’s venetian blind skirt which flips from white to a pattern with a swift movent of a cord. There was also the amazing presentation of childrens wear from Ebony de Souza, with kids in fun bright colours bouncing down the catwalk.The whole event seem to be very well organised and well presented, a tribute to the MSIT’s direction and passion for Fashion in QLD.

Just like the modaitalia event, I was the only one not shooting with a flash and this time I was the only one not using a zoom lens, I was using my “nifty fifty” 50mm 1.8 prime lens. There were a few shots I took which were a little soft, but on a whole I got some great natural shots without resorting to using a flash and having harsh shadows in the background. Using the 50mm prime also gave me some extra sharpness and natural angles.

The fashion photos for the Graduation Parade 2006 may be viewed here. These photos are also available for purchase either individually or as a complete set on CD. Please email me if you wish to purchase any photos.

Today I did a photoshoot for Erin Cash of Sweat Diva, an Activewear fashion label in Brisbane. These are to replace some photos on the website and will also be used for an upcoming catalogue. Check out the photos here in my Fashion Photo Gallery.

This shoot was done at about 12pm in the middle of the day. Whilst we got some good shade near the Sweat Depot (Brisbane’s Northside), which is where Erin’s fitness studio is, the sun did move to an undesirable position towards the end. You will notice that in some of the shots I got few harsh shadows the highights.

I used the 50mm 1.8 lens on a Canon 20D for this shoot, definately my favourite portrait lens on the 20D.

The models for the shoot were Johanna and Angie. Both girls are part of the All-Australian Million Dollar Babes cabaret show. It was fun working with them both, the photos you see in my gallery are mostly untouched in terms of photo manipulation, only colour and levels were adjusted.

On saturday night I went to the launch party of the newest active wear fashion label Sweat Diva. The launch event was at GPO Hotel in Brisbane, and featured a spectacular presentation of dance, exercise and boxing demonstrations. All of which were performed in sexy Sweat Diva clothing.

The picture above is of Carly Faragher, Erin Cash and myself. Carly is the fashion design student whom I took photos of at the Ekka races who then contacted me to do some photography for her fashion design entires at Metropolitan South Institute of TAFE.

Erin Cash is the founder and operator of Sweat Diva, I met Erin through Carly who was doing work experience at the Sweat Diva head quarters on Brisbane’s northside. I’ve been doing all of Erin’s recent photography and print design work. I will be working with Erin on creating content for her website and upcoming catalogs.

Check out photos from the launch party in my fashion photo gallery.

Sweat Diva’s range is made in Australia from high-quality pill-resistant imported Italian fabric. Sweat Diva has active wear for you to run, jump, dance, box and kick. There are also cool, comfortable and gorgeous outfits to suit low-impact excercise such as Yoga. No active-wear label would be complete without hot accessories such as hats, towels and thongs. Check out the Sweat Diva online store now to order or to enquire about stocking Sweat Diva.

I was invited yesterday to take some photos of the premilinary judging at the 2006 Moda Italia, Moreton Institute of TAFE fashion parade. My friend Carly and from what I can tell her friends there all made it to top 20 and the final judging in October to win a scholarship at a design school in Italy.

This was a new experience for me, shooting with a Digital SLR and external flash on moving subjects at night. It’s much different from portrait and wedding photography where you can control the subject’s movement. After reviewing the photos, most of them looked slightly blurred, or seemed out of focus. I was shooting at ISO400 at around f2-4. I would have thought that with the flash that I could shoot basically as fast as I wanted, but that wasn’t the case.

Most shots are under a 40/sec, which means that any movement whatesoever is going to blur. You will see that some of the “better” shots which don’t show that blur, the model held her pose longer than usual. Whilst others were speedy gonzalas’. Anyways, I possibly should have gone to ISO800 but i really dislike that noise it produces at that sensitivies. BUT, it is better than blurred photos.

Anyways, check them out for yourself here