Ada Nicodemou with Christian Bowman

Friday night was the big night in Australia and New Zealand for the Not-For-Profit sector. I was invited to document this event by the PR Manager for the Not-For-Profit Network in Shane Tyler Greaves, who was is a colleague of mine. This was the inaugural awards and red carpet event at Warner Brothers Movie World on the Gold Coast.

Awards highlighted and recognised the achievements of not-for-profit organisations, people and projects over the past 12 months.

“Hollywood on the Gold Coast” was looking spectaular, with an empty theme park and a large red carpet at the entry for all the guests. However the rain had set in and made the grand entry less than ideal, especially for the media group.

I took 2 others who were part of my team, and due to the short notice, I decided I’d give video interviewing a stab. Bianca and Marc, who I both waterski with came down to film and shoot with me at this event.

Check out the event photography Bianca and I took down on the gold coast here.

Barry Crocker with Christian Bowman

This event attracted several high profile celebrities including Ada Nicodemou, Barry Crocker, Angry Anderson, Cosima De Vito, Andrew Mercado, Paula Duncan, Diana Anaid, Luda Kroiter, Oliver Pineda, Nerida Lee, Mike Kerry, Lynn Santer, and co-hosts of “The Shak” Kendal “Picasso” Nagorcka and Beau “Nitro” Walker plus many more.

I caught up with some of the celebrities as they came down the red carpet, and asked them a few questions about their support for not-for-profit events.

I then challenged them in a thumb wrestle on-camera for a bit of fun.

Cosima De Vito with Christian Bowman

This is the first time I’ve done on-camera interviews other than my podcasts, it was great fun and next time I’ll do my research!!!

See the video interviews with Angry Anderson, Ada Nicodemou, Paula Duncan, Cosima De Vito plus Kendal Nagorcka and Beau Walker below:

Kendal “Picasso” Nagorcka and Beau “Nitro” Walker with Christian Bowman Angry Anderson with Christian Bowman Ada Nicodemou with Christian Bowman Paula Duncan with Christian Bowman Cosima De Vito with Christian Bowman

I purchased some software (Headline Creator Pro), at work which allows you to create instant headlines based on 4 key questions such as, what will your product help the customer do? How quickly can you help the customer accomplish this goal? What are the expected results? and how my steps or tips are involved?

Here is a mock up to show what it does:

My Product: Helps you grow a brain
Time: in 24 hours
Results: be normal
Steps: 57

Check out the headlines created…

Today I completed uploaded the new site design for the project I’ve been working on, the RSPCA World for pets online store. There were a number of issues with the original site which meant we weren’t converting enough of our customers. Whilst we thought the site was ok, we really needed to take it up a level in terms of visual design, and in particular, front page accessibility. If, for example, you just want to browse for products suited to your type of pet, in the past you would have to just browse though each of the categories of the products to get to where you want. Now you have the option of clicking on direct links to your pet type, RSPCA merchandise and the search bar is now nice and big to make it more user friendly. I’ve increased the size of all the text in the stylesheet to be at least double in size. Also, the colours are now more RSPCA oriented instead of the orange and green look of the old.

As before, our resources on this project are extremely limited, but we are all working hard to make the site of a high standard and we always appreciate any feedback to help our endeavours.

This might sound weird, but I actually feel like I’m more interested to buy from the site now even though I’ve been working on this for so long. Neo (my cat), has a lot to look forward to this Christmas.

This is the last weekend before christmas that we can guarantee delivery in time to be wrapped and put under the Christmas tree. If there are products that you may have seen elsewhere and really want, please contact us via the site and we can help you out with any enquiry.

Oh, I’ve updated a lot of the photos on the site, in particular the large one of Dan’s Golden Retriever ( Link) on the front page and Cass’ Manx kitten (Napoleon) on the Cat page, which have some tag lines I came up with. I actually have to credit Paul Cherry from Poker.com for the one for Link on the dog page, the others are mine. I wanted the taglines to highlight the fact that customers are not just buying products from a pet store, but instead from an animal welfare organisation. I wanted to make it known that ALL of it is for the animals, it is they who benefit from all our efforts at RSPCA.

Feel free to email me at cbowman@rspcaqld.org.au if you have any enquiries regarding the RSPCA World for Pets online store.