I’ve been working away at some of my promotional material and because of the wide range of services that I provide, i need a tagline that describes more about my business than “bowman digital”. My business provides services in print & web design, video production (majority wedding video), e-business and internet marketing. Ideally i’d have a tagline for each but its all me and i need to portray the key thing that makes me different and better in each of these generally.
Here are some initial thoughts

“Good Impressions aren’t a choice”
The idea is that we don’t choose to have good impressions, and it’s about having the goods when it’s needed most. the problem with this line is that it can also be read that if you use bowman digital than you don’t get a choice in making a good impression.

“Creativity has never been so smart” or “Creativity at it’s smartest”
The idea behind this one is that anyone can claim to be creative. What makes me different is that I do it the smarter than the rest. The problem with this is that it doesn’t invoke how or why i possibly would be smarter.

“More than just painting rainbows”
As my friend Joel pointed out to me whilst discussing this, is that i need to make emphasis on how I provide added value to a client instead of making like a public goal like “creativity at it’s smartest”. It’s like saying “world’s best coffee” for a coffee shop. I need to be honest to myself and to my environment. This tagline is a little different but give the “underdog” view that there is more to me than meets the eye. I don’t just make things look pretty, I have and will demonstrate to my clients that i do much much more than that.

“More than just a pretty picture”
This one seems pretty good to me as it addresses a few ideas about what i do and why i’m better value than others. In terms of my design work, it means that i create things that not just look good, but communicate an idea or belief, make it impacting and ever lasting. For my video work, particularly wedding video, it means that motion video shows much more true emotion than what a photographer can when they make a bride and groom pose. In terms of marketing, it means that what you see in terms of a e-business website that its not just website but has model behind making it work. More than just a pretty picture whilst seems to be easily achieved, it does invoke interest in how I do it compared to others.

I need outside comments, I cannot come up with this myself as I’m on the “inside” and this is for the “outside”.