Ferrari have been under fire over their F1 car branding as being subliminal to the tobacco brand Marlboro. In 2005 tabacco sponsorship of F1 was outlawed but it appears that these recent claims aren’t as “rediculous” Ferrari President Luca di Montezemolo comments.
Check out the photo above to make up your own mind as to whether or not they are playing silly buggers with their branding.
To me, its a bit convenient and it’s definitely worth investigating. Visual branding is definitely reliant on proportion, colour and composition and Ferrari “barcode” satisfies all of these criteria.
Would love your comments!
Christian Bowman is a Design Graduate from the Griffith University, Brisbane, Australia and has over 10 years experience in the are of visual communication, photography and design. For more information or media enquiries email firstname.lastname@example.org or Phone +61.405157417
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