I’ve been working away at some of my promotional material and because of the wide range of services that I provide, i need a tagline that describes more about my business than “bowman digital”. My business provides services in print & web design, video production (majority wedding video), e-business and internet marketing. Ideally i’d have a tagline for each but its all me and i need to portray the key thing that makes me different and better in each of these generally.
Here are some initial thoughts
“Good Impressions aren’t a choice”
The idea is that we don’t choose to have good impressions, and it’s about having the goods when it’s needed most. the problem with this line is that it can also be read that if you use bowman digital than you don’t get a choice in making a good impression.
“Creativity has never been so smart” or “Creativity at it’s smartest”
The idea behind this one is that anyone can claim to be creative. What makes me different is that I do it the smarter than the rest. The problem with this is that it doesn’t invoke how or why i possibly would be smarter.
“More than just painting rainbows”
As my friend Joel pointed out to me whilst discussing this, is that i need to make emphasis on how I provide added value to a client instead of making like a public goal like “creativity at it’s smartest”. It’s like saying “world’s best coffee” for a coffee shop. I need to be honest to myself and to my environment. This tagline is a little different but give the “underdog” view that there is more to me than meets the eye. I don’t just make things look pretty, I have and will demonstrate to my clients that i do much much more than that.
“More than just a pretty picture”
This one seems pretty good to me as it addresses a few ideas about what i do and why i’m better value than others. In terms of my design work, it means that i create things that not just look good, but communicate an idea or belief, make it impacting and ever lasting. For my video work, particularly wedding video, it means that motion video shows much more true emotion than what a photographer can when they make a bride and groom pose. In terms of marketing, it means that what you see in terms of a e-business website that its not just website but has model behind making it work. More than just a pretty picture whilst seems to be easily achieved, it does invoke interest in how I do it compared to others.
I need outside comments, I cannot come up with this myself as I’m on the “inside” and this is for the “outside”.
I heard on the AFL today during the St Kilda v Fremantle game an interesting collective noun.
A Lodge of Beaver.. haha! ok i do have an imagination, but i would love to see a lodge of beaver, some in trees, some by spa, near the bar drinking hot mochas wearing pattern knit skivvys.
Anyways it did make me wonder about the collective noun for bloggers.. I found this post for some suggestions.
I then also found this list of collective nouns for animals! haha i love it. I’ve heard of a murder of crows before and used it as conversation stirers but i love hearing new ones. If you have any that arn’t on this list please comment! hehe a business of ferrets.. they are so organised aren’t they!
Some of my favourite collective nouns:
Crash of Rhinos
Murder of Crows
Gaggle of Geese
Sum of Mathmeticians
Usleless of Channel 10 Digital TV guides
Bowman of Whoppers
Handbag of Umpires
Packet of Wombats .. ok now i’m being silly..
I actually got this report from my RSS feed from MSNBC, but I had to suss it all out at IGN. Looks like Nintendo have announed the new name for their next generation gaming console from the widely accepted codename “Revolution” to “Wii” … yes Wii as in “We”.
I personally think its crap, I’m sure the marketing and ad agency will come up with some cool concepts with the two “ii’s” where they look like people connected etc. Seriously though, “Wii”.. “Mum i’m busy playing with my “Wii”.. “Hey stavros, want to come over and play with my wii”? Imagine the parents at Christmas time, kids everywhere wanting a Nintendo Wii for Christmas. Worst name ever!
Anyways, I found this old trailer which has obvious hints towards the new name.
Need more space to air dry your glasses? Then here’s a handy life tip:
Use one of your oven racks as an extra drying rack for your glasses. Because the racks are typically uneven, rest the lower side on the side of your sink ledge. Whilst it won’t be perfectly flat, it will be flat enough to accommodate glasses.
I am bored – I am waiting for a video render.